Social · Creative & Content
850K video views and 55K new followers
With a strong understanding of her brand and goals, Chelsea was in search of a partner to help makes sense of her various offerings and translate them to a cohesive social strategy across primarily Instagram and TikTok.
About Chelsea Austin
Chelsea Austin is a writer, international speaker, and advocate from Malibu, California, raised by two of the most incredible parents, her dads. Chelsea has taken her story of being raised by two gay men, and used it as a platform to spread love, tolerance, and advocacy for causes such as women’s rights, LGBTQIA+ rights, and more. Her underlying mission in all her endeavors is to help others discover and embrace their self-worth.
The Situation
With a strong understanding of her brand and goals, Chelsea was in search of a partner to help makes sense of her various offerings and translate them to a cohesive social strategy across primarily Instagram and TikTok. Ultimately her focus has been in generating greater awareness for her platform, and by proxy the causes she supports, through driving engagement on her content.
What We Did
Taking a step back, our work with Chelsea has been focused on honing in on the most resonant parts of her brand positioning, and translating that into clear pillars and tactics to deliver a holistic social media strategy. Expanding her presence to TikTok with intention, we’ve co-authored platform-specific content, coupled with a multi-objective boosting strategy to drive followers, increase engagement, and establish more opportunities for her speaking engagements. All the while, ensuring we give her the room for flexibility and creativity in testing different content types, and speaking to the multitude of ways she brings value to her audience – her podcast, her book, “Inexplicably Me,” her blog, her newsletter, and most recently her journey into motherhood.
The Results
The social program drove 850K video views and added 55K followers across Instagram and TikTok.
SocialQ is incredible at what they do. For a year thus far they have guided me for all of my social media needs and done it with excellence, respect, kindness, and they are just so fun to work with. I always look forward to our calls. Everyone on their team is an expert at what they do. They have been able to help me exponentially grow my social following, create campaigns for my book, and work with me on creating authentic content that was in alignment with what I want.
Chelsea Montgomery-Duban Waechter, Author, Advocate & SpeakerWant results like this?
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